Wednesday, December 15, 2010

Partners & Spade: The Benefits of Looking Up



I cannot tell you how excited I was when I saw that Partners & Spade had created a book with a similar intent as mine. They would be my dream collaborators.

photos from: http://partnersandspade.com/

Thursday, December 17, 2009

Cassiopeia Video



Here is a video from the Cassiopeia shoot.

Thank you to Alison & Kristen for helping me out!

Wednesday, December 16, 2009

Logo Play



Playing around with the Look Up logo.

Lights (old & new)

New lights!
Cassiopeia with the new lights (in the dark)
Cassiopeia with the new lights

There has been much trial and error with this project. One of the biggest tasks I faced was finding the right materials to work with this primarily pertained to the lights. I have tested almost every light possible from wiring my own LEDs, using battery operated tea lights, and even tire lights.

The lights that I am now using are mini-flashlight key chains that I found on Ebay in a lot of 100. Its simple, cost efficient, and easy to work with.

Below are the lights I have worked with throughout the project:
the battery operated tea lights

the blinking tire lights (from StreetGlow)the wired battery operated LEDs

THE logo

This is my logo.

Font used: Berthold Akzidenz Grotesk Medium

Wednesday, December 9, 2009

Look Up West Coast.




















Look Up is expanding West this winter.

I will be shooting in California and Nevada.

Thursday, December 3, 2009

(Possible) Logo 2


Font: Berthold Akzidenz Grotesk